Drawing a better
world together

What we stand for

At Flatland, we believe the world can become a better place by drawing together. At the heart of our mission? Through visual thinking, we help organisations clarify complex challenges, connect people, and accelerate processes.

Our ambition is to build long-term partnerships with clients who, like us, strive to make a positive impact in the major transitions of our time — from energy to healthcare.We don’t just work with our clients, but also involve their entire organisation, because we are convinced that real change happens when everyone participates.

24 specialists
12+ year
1 shared vision

Meet the Flatland team

Our team consists of experts from diverse backgrounds, from design engineers to psychologists. Some of us studied law and others at art school.

When you work with us, we challenge you to think further and to address the elephant in the room.
We connect to your vision, listen with empathy, and collaborate with a positive mindset. And yes — we can be painfully honest when needed, asking the critical questions that matter. This is how we build strategies, changes, and innovations that are not only effective, but truly resonate with everyone in the organisation.

our philosophy

Core values


Honest

Direct and clear. We address pain points head-on and challenge you to think further. That’s how we help shape a strategy that’s sharp and effective.

Empathetic

We connect with your vision. We listen, understand, and take multiple perspectives into account.

Positive

We find solutions together - no matter the challenge.
With a constructive mindset, we work toward a better world.
Vacancies

Working at Flatland

Together, we’re building and growing our company - here in the Netherlands and beyond - while inspiring professionals to embrace visual thinking.

Check below for current openings, or send us an open application.
view vacancies
team

Meet our experts

Annelotte Kooijman

Office Manager annelotte@flatland.nl

Annemiek van Dorp

Office host info@flatland.nl

Bob van Putten

Managing Partner bob@flatland.nl

David Koop

Visual Strategist david@flatland.nl

Govert van der Heijden

Visual Designer govert@flatland.nl

Iren van Oosterom

Visual Designer iren@flatland.nl

Janita van Ginneken

Visual Strategist janita@flatland.nl

Kay van ‘t Hof

Visual Consultant kay@flatland.nl

Lidyann van der Wolf

Visual Consultant lidyann@flatland.nl

Lotte de Wolde

Visual Consultant lotte@flatland.nl

Lucas Rozenboom

Visual Designer lucas@flatland.nl

Maaike van Vliet

Marketing Manager maaike@flatland.nl

Meysa Boers

Visual Designer meysa@flatland.nl

Michelle Geerlings

Visual Strategist michelle@flatland.nl

Nanne Uffen

Visual Strategist nanne@flatland.nl

Nick Rovroy

Visual Designer nick@flatland.nl

Niva van de Geer

Visual Strategist niva@flatland.nl

Rob van Barneveld

Visual Designer rob@flatland.nl

Soraya Ramdin

Finance Manager soraya@flatland.nl

Thomas van Daalen

Visual Strategist thomas@flatland.nl

Tom van ‘t Westeinde

Visual Consultant tom@flatland.nl

Tomas Pasma

Managing Partner tomas@flatland.nl

Willem Minderhoud

Managing Partner willem@flatland.nl

Yara Rietdijk

Visual Designer yara@flatland.nl
history

Our story

From TU Delft to Club van Delft, Jongens van de Tekeningen, and now Flatland. Curious how we got here?
Our story

Let’s create a movement, together

Send Willem a message.

start the conversation
Willem Minderhoud
Managing Partner