Flatland

For when your story needs more than a PowerPoint and good intentions.

Picture this: you’ve got a brilliant plan. A razor-sharp vision. A strategy that would make a whole army of consultants jealous.
And then… you have to explain it. To people. In a meeting. On a Monday morning. So you make a PowerPoint. Forty-three slides.
No one really gets it, but everyone nods anyway. And then… nothing changes.

Enter: the interactive.
Our experts

What is an interactive?

A single visual isn’t enough. If you really want to build awareness and stay top of mind, you need to repeat your message, at least five times. Across different formats, channels, and moments. See a visual as the starting point, not the end of your communication strategy.

An interactive visual isn’t just your static visual turned into a web page. When done right, it becomes an impactful journey of discovery. A smart, visual map of your story,  one people can click through, scroll, and explore at their own pace.

Experience an interactive visual?

Check out the strategy slide we made interactive for Laurens.
Laurens interactive strategy

Security and introduction

The interactive visual can be password protected and provided with an introductory message or video.

Unlocking information with a click

Texts, video and other media can be used to enrich the message.

Underlying visualis for deeper understanding

Clickable elements invite users to go on an exploration.

Why choose an interactive visual?

  • Get the message at your own pace
    A well-designed visual tells the story for you. It combines visual power with clarity so that key messages stick.
  • Stimulates engagement through interaction
    Interactive elements invite active interaction with the message. As a result, employees and stakeholders feel more connected to the vision.
  • Serving different target groups
    The visual can be easily adapted to different target groups or projects, so that everyone receives exactly the information that is relevant to them.
  • More complete than just a visual
    All important information is presented clearly, making it easier to understand and share the core of your message. Videos, images or interactive elements can also be added to make the story more powerful and appealing.
  • Secure, digitally shareable and always available
    The interactive visual can be shared in a variety of ways, both digitally and physically. Think QR codes, intranet or dedicated project websites. Mobile optimisation allows employees and stakeholders to access it anytime, anywhere, further enhancing its supporting value. The interactive can also be password-protected.

How and where to use?

On intranet or website

Make the interactive easily available for internal communication.

As a presentation tool

Use it in your presentations for visual and interactive support for your story.

Via a QR code

Provide easy access via physical documents, posters or invitations.

More than a record: a tool for connection

An interactive visual is more than just a visual aid. It is a tool to activate employees and stakeholders, build support and foster collaboration. At Flatland, we combine design and strategy to make complex messages accessible and powerful.

Find out how an interactive visual can strengthen your organisation and bring your vision to life!

In these projects, we made an impact with an interactive

Wondering how an interactive could work for you?

Get in touch with our interactive expert Govert.

Contact
Govert van der Heijden
Visual Designer